Fashion’s next NFT play: Twinning digital NFTs to physical items

Fashion's next NFT play: Twinning digital NFTs to physical items

“We waited for him to come on board to start to work on this, because we wanted his advice and to work together with him,” de Montaigu says. “We are really looking to him for this, and we always want to be one step forward. It’s important to be part of the future, and this … Read more

The open-source playbook backed by Adidas that could transform traceability

The open-source playbook backed by Adidas that could transform traceability

The fashion industry has not prioritized transparency and traceability in the past. Many brands don’t know where to start, according to TrusTrace, which reports a 350 per cent year-on-year increase in brands reaching out for guidance and support. Fashion Revolution publishes an annual Transparency Index, ranking brands based on the sustainability data they share publicly. … Read more

Botter, Peter Do and Ottolinger among Andam 2022 finalists

Botter, Peter Do and Ottolinger among Andam 2022 finalists

To receive the Vogue Business newsletter, sign up here. International designers including New York-based Peter Do and Berlin’s Ottolinger are in the running for this year’s Andam Fashion Awards, which seek to attract global talent to the French capital. Other nominees for the Andam Grand Prize of €300,000 are Botter (based in Paris), Robert Wun … Read more

Gen Z gamers help industry reach $222 billion

Gen Z gamers help industry reach $222 billion

To receive the Vogue Business newsletter, sign up here. The popularity of mobile games is leading to a more diverse demographic of gamers. Gen Z gamers are still the biggest demographic in gaming, but Gen X and Baby Boomers now account for a quarter of the top-grossing US games, helping boost the industry’s valuation to … Read more

The digital designers making millions from in-game fashion

The digital designers making millions from in-game fashion

To receive the Vogue Business newsletter, sign up here. When 22-year-old Samuel Jordan, from Florida, began designing virtual accessories for Roblox three years ago, it was just a hobby — he had always enjoyed designing games and characters as a teenager. But as demand for his intricate virtual earrings, headdresses, hats and garments surged, Jordan … Read more

Louis Vuitton, Balenciaga, Dior take America. Risks loom.

Louis Vuitton, Balenciaga, Dior take America.  Risks loom.

Tech stocks such as Facebook have also led a startling downturn of the Nasdaq, skirting into bear-market territory. Cryptocurrencies are suffering their own crash, which has led to questions about another technology that has had fashion brands drooling: the potential value of NFTs. So, the US isn’t a bedrock of sure economic growth, even if … Read more

Nike CEO John Donahoe says he’s chasing Generation Alpha

Nike CEO John Donahoe says he's chasing Generation Alpha

Nike’s annual employee survey showed improvement in inclusion from 2020-2021 but Donahoe says the task is far from over. “We have this phrase at Nike, you never get to the finish line — this is a great example of that.” The driving point of connection within the business is a passion for sport. “Nike is … Read more

Mulberry and Harrods to back Ukraine refugee scheme

Mulberry and Harrods to back Ukraine refugee scheme

To receive the Vogue Business newsletter, sign up here. Luxury accessories brand Mulberry and department store Harrods are among the latest supporters of the UK Ukraine Business Consortium Network, a UK-based scheme to provide long-term support for refugees, both from the ongoing war in Ukraine and other international crises. Over 10 million people have been … Read more

Fashion is stalling on climate. Suppliers are trying to act

Fashion is stalling on climate.  Suppliers are trying to act

To become a Vogue Business Member and receive the Sustainability Edit newsletter, click here. Brands have goals for sustainability, but are far from meeting them. With the bulk of the fashion industry’s footprint generated in the supply chain, from farmers to manufacturers, a supplier-led conference this week could offer a roadmap for closing that gap. … Read more