Coca-Cola Byte: Coke Thinks It Knows What Pixels Taste Like

It’s supposed to taste like pixels…

Coca Cola

If you enjoyed the Starlight “space” flavored Coke, you’ll want to hear this news. Coca-Cola on Monday announced another new flavor that it’s releasing this spring. It’s called Coca-Cola Zero Sugar Byte, and the giant soda company says it tastes like pixels. Yes, I’m also wondering what pixels taste like.

The company says it’s the first Coca-Cola flavor born in the metaverse and that it’s been hidden in plain sight. “An early look at the beverage appeared in a new island created in Fortnite,” Coca-Cola said.

Coca-Cola said it’ll release more limited edition beverages later this year, but the company expects Byte to be the drop of the season. Here’s what you need to know about the new Coke Byte.

What does Coke Byte really taste like?

According to Coca-Cola, it tastes like pixels. It “brings the flavor of pixels to life in a beverage that transcends both the digital and physical realms,” it said in the press release.

“What I find especially exciting about this Coke Creation is the intentional air of mystery in defining the taste of a pixel. We know that any new Coca-Cola Creations expression will provoke debate and curiosity which we welcome,” Oana Vlad, Coca-Cola senior director of strategy, told me.

I’ll keep you updated once I try it. In my experience with the Coca-Cola Starlight “space” flavored drinkI thought it tasted like a ginger soda… so I’m curious to see what Coca-Cola thinks pixels taste like.

Can I buy the Coca-Cola Byte now?

Not today. Coke’s new Byte drink won’t be available in the US till May 2. Until then, Coca-Cola says it’ll “live in the metaverse.”

Where can I buy Coke Byte?

Though Starlight was only available in stores, Coca-Cola Byte will only be available for purchase on Coke’s website starting May 2. The company says it’ll be available in “super limited quantity” on a first-come, first-served basis.

It’ll be sold in twin packs of 12-ounce cans, but it’s unclear how much they’ll cost.

How long will the Pixel flavored Coke be around?

Coca-Cola Zero Sugar Byte will be available in extremely limited quantities, and the portal for purchase will be open only for a limited period of time while supplies last.


Coca-Cola Byte will come in packs of two.

Coca Cola

Why did Coca-Cola come out with a pixel-flavored drink?

Coca-Cola says it was inspired by the creativity of the global gaming community and decided to create Coca-Cola Zero Sugar Byte to bring the flavor of pixels to life.

“This new Coca-Cola Creations flavor is an amazing nod to gamers from one of the most iconic brands in existence,” Lachlan Power, a professional gamer and PWR founder, said in the press release.

What’s on Coke Byte’s Fortnite island?

The Fortnite Pixel Point island is an area in the game where you can interact with other players. It has four multiplayer mini-games: The Castle, The Escape, The Race and The Tower.

What is the Coca-Cola AR game?

In addition to the Fortnite Pixel Point island, Coca-Cola is launching an augmented reality experience. You’ll be able to access it by scanning a Byte Coke on the Coca-Cola Creations website.

Here’s how Coca-Cola describes it: “The game tells the story of BYTE, an 8-bit pixel who was left behind when Coca-Cola Byte entered the metaverse. Using fingers to hold down arrows, players will guide BYTE to ‘jump’ up a spiral staircase so the lone pixel can rejoin the Coca-Cola logo. Players’ finish times will be recorded in a virtual leaderboard that can be shared on social media.”

For more on soda, check out this limited edition Pepsi Maple Syrup Cola. And here’s more about the metaverse.

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